The basics, free. The rest is Pro.
Free is the minimum, and none of it is AI: barcode scanning, food database search, manual entry, full nutrition detail on every entry, and adaptive calorie and macro targets that recalculate weekly from what you logged and what you weighed. Pro is where the AI lives: unlimited photo logging under fair use, plus chat, insights, the coach's read on each meal, multi-photo analysis, and periodized training plans with planned deload weeks. No trial period, no card up front.
$0
The minimum to track a day. No AI features, no trial, no card.
- Unlimited barcode, search, and manual entry
- Calories, macros, vitamins, minerals
- Ingredient-level food data
- Adaptive calorie and macro targets
$9.99/month
or $79.99 a year (save 33%)
- Unlimited AI food scans, fair use
- Multi-photo meal analysis
- AI chat, insights, and deeper coach conversation
- The coach's read on each meal
- Periodized training plans
- Priority support
What changes, and what doesn't
Where Pro actually differs, its value is set in ink. Everything in grey is the same on both tiers. We gate AI workflows because they cost real money on our side. The nutrition foundation isn't the upsell.
| Feature | Free | POWR Pro |
|---|---|---|
| Logging | ||
| AI photo logging | Not included | Unlimited, fair use |
| Multi-photo analysis | Not included | Two or more angles |
| Barcode scanning | Unlimited | Unlimited |
| Manual entry | Unlimited | Unlimited |
| Food database search | Included | Included |
| Saved foods and meals | Included | Included |
| Edit before save | Included | Included |
| Nutrition detail | ||
| Calories | Every entry | Every entry |
| Macros (protein, carbs, fat) | Every entry | Every entry |
| Vitamins and minerals | Every entry | Every entry |
| Ingredient-level data | Every entry | Every entry |
| Adaptive calorie and macro targets | Recalculated weekly | Recalculated weekly |
| AI assistant | ||
| AI chat | Not included | Included |
| Daily insights | Not included | Included |
| The coach's read on a meal | Not included | Included |
| Ingredient explanations | Not included | Included |
| Planning | ||
| Periodized training plans | Not included | Multi-week phases + deloads |
| Chat plan revisions | Not included | Confirm before apply |
| Manage existing plans | Included | Included |
The AI, without a counter
Free has no AI at all. Barcode scanning, database search, and manual entry are unlimited, every entry still carries the full nutrition breakdown, and adaptive calorie and macro targets are included. See your diary and targets together without an AI subscription.
Pro turns the AI on and does not meter it. Photo logging, multi-photo analysis, chat, insights, the coach's read on each meal, and periodized training plans. No daily allowance to watch, no counter in the corner. The nutrition foundation stays free. Unlimited covers normal personal use. Automated anti-abuse limits stop scripted or bulk activity.
FAQ
Start free, upgrade if it earns it
Download POWR, log a week of meals, then decide. Pro is in Settings when you're ready.