Pricing

The basics, free. The rest is Pro.

Free is the minimum: barcode entry, manual logging, and a few AI food scans per day. Pro is the full app, where the intelligence lives: chat, insights, verdict explanations, multi-photo analysis, and meal and workout plans. No trial period, no card up front.

Free, the basics

$0

The minimum to track a day. No trial, no card.

  • A few AI food scans per day
  • Unlimited barcode and manual entry
  • Calories, macros, vitamins, minerals
  • Ingredient-level food data
  • Food scoring with methodology
Download on the App Store

POWR Pro

$9.99/month

or $59.99 a year (save 50%)

  • Multi-photo meal analysis
  • Meal and workout plans
  • AI chat, insights, and verdict explanations
  • AI-generated meal imagery
  • ~10x the daily AI photo budget
  • Priority support
Download on the App Store

Upgrade from inside the app.

Side by side

What changes, and what doesn't.

A dot in the Pro column flags a difference that matters. Rows without a dot are the same for everyone. We gate AI workflows because they cost real money on our side. The nutrition foundation isn't the upsell.

Feature Free POWR Pro
Logging
AI photo logging ~2 per day ~20 per day
Multi-photo analysis Not included Two or more angles
Barcode scanning Unlimited Unlimited
Manual entry Unlimited Unlimited
Food database search Included Included
Saved foods and meals Included Included
Edit before save Included Included
Generated food imagery Not included Auto on logged meals
Nutrition detail
Calories Every entry Every entry
Macros (protein, carbs, fat) Every entry Every entry
Vitamins and minerals Every entry Every entry
Ingredient-level data Every entry Every entry
Food score with methodology Every entry Every entry
AI assistant
AI chat Not included Included
Daily insights Not included Included
Verdict explanations Not included Included
Ingredient explanations Not included Included
Planning
Meal plans Not included Generated from goals
Workout plans Not included Generated from goals
Manage existing plans Included Included

What Pro adds

The food scan budget, ten times over.

Free gives you a small daily allowance of AI food scans, plus unlimited barcode and manual entry. Pro multiplies the scan allowance roughly tenfold, so the app keeps answering when Free would have run out.

The rest of the AI sits behind Pro entirely. Multi-photo analysis, chat, insights, verdict explanations, meal and workout planning. The basics stay free. The intelligence is the upgrade.

Pricing FAQ

Questions about money.

No. The free tier is the trial. If POWR's free experience doesn't earn the upgrade, we shouldn't be charging you for the option.

On iPhone, open Settings, tap your Apple ID, then Subscriptions, then POWR Pro. Cancellation takes effect at the end of the current billing period and you keep Pro until then.

All payments run through Apple. Refunds are handled by Apple too. The fastest path is reportaproblem.apple.com, or in Settings, Apple ID, Subscriptions, POWR Pro, Report a Problem.

Yes. POWR Pro is enabled for Family Sharing through the App Store.

Your AI budget returns to the Free tier and the Pro-only workflows lock again. None of your nutrition history, foods, or scores are deleted.

The expensive part of POWR is the AI cost on our side, and it recurs every time someone logs. A subscription is the honest way to charge for that. Annual brings the cost down for people who want to commit, without locking you in long-term.

Start free. Upgrade if it earns it.

Download POWR, log a week of meals, then decide. Pro is in Settings when you're ready.

Download on the App Store