The basics, free. The rest is Pro.
Free is the minimum, and none of it is AI: barcode scanning, food database search, manual entry, and a coach take on each meal grounded in the scoring engine. Pro is where the AI lives: unlimited photo logging under fair use, plus chat, insights, deeper coach conversation, multi-photo analysis, meal plans, and periodized training plans with planned deload weeks. No trial period, no card up front.
$0
The minimum to track a day. No AI features, no trial, no card.
- Unlimited barcode, search, and manual entry
- Calories, macros, vitamins, minerals
- Ingredient-level food data
- Coach take on each meal (engine under the hood)
$9.99/month
or $79.99 a year (save 33%)
- Unlimited AI food scans, fair use
- Multi-photo meal analysis
- AI chat, insights, and deeper coach conversation
- AI-generated meal imagery
- Meal plans and periodized training plans
- Priority support
What changes, and what doesn't.
A dot in the Pro column flags a difference that matters. Rows without a dot are the same for everyone. We gate AI workflows because they cost real money on our side. The nutrition foundation isn't the upsell.
The AI, without a counter.
Free has no AI at all. Barcode scanning, database search, and manual entry are unlimited, and every entry still gets the full nutrition breakdown plus a coach take grounded in the scoring methodology. That part is deterministic, so we can give it away.
Pro turns the AI on and does not meter it. Photo logging, multi-photo analysis, chat, insights, deeper coach conversation, meal plans, and periodized training plans. No daily allowance to watch, no counter in the corner. The basics stay free, including the coach take on each meal. Unlimited covers normal personal use. Automated anti-abuse limits stop scripted or bulk activity.
Questions about money.
No. The free tier is the trial. If POWR's free experience doesn't earn the upgrade, we shouldn't be charging you for the option.
On iPhone, open Settings, tap your Apple ID, then Subscriptions, then POWR Pro. Cancellation takes effect at the end of the current billing period and you keep Pro until then.
All payments run through Apple. Refunds are handled by Apple too. The fastest path is reportaproblem.apple.com, or in Settings, Apple ID, Subscriptions, POWR Pro, Report a Problem.
Yes. POWR Pro is enabled for Family Sharing through the App Store.
The AI features switch off and the app returns to the Free tier: barcode, search, manual entry, and scoring. None of your nutrition history, foods, or scores are deleted.
The expensive part of POWR is the AI cost on our side, and it recurs every time someone logs. A subscription is the honest way to charge for that. Annual brings the cost down for people who want to commit, without locking you in long-term.
Start free. Upgrade if it earns it.
Download POWR, log a week of meals, then decide. Pro is in Settings when you're ready.